The Business Card Quality Checklist

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The Business Card Quality Checklist

So you already have a design ready to be sent to that business card printing service. You had a whirlwind session with your graphic artist, and you are extra enthusiastic of how it will turn out. Hold on however. Before spending all that money in business card printing, you have to review every aspect of your business card before it gets produced 100 or 500 times over. Any mistake or design error that isn’t caught early enough can be detrimental to your business card. So reviewing them thoroughly  assures you that you will be getting the best quality business card that you can produce. This is what separates a great business card from other poorer quality and cheap business cards.

To help you out in reviewing your business card design, you need a checklist. Below is the standard business card quality checklist that most professionals go through to review business cards. Go through it one by one, and see if your business card options and designs are up to current standards.

Paper Stocks – First, and foremost is the business card paper stock or more specifically its card stock. Not all business cards are printed in the same type of card stock. There are differences in the thickness, coatings and textures for each type of business card stock. To be sure that you have the best quality business cards, aim for the card stocks that offer protective coatings such as UV and moisture resistant card stocks. Some card stocks may also have a sheen or glossy effect that makes it look better. Just ask your business card printing service for your options regarding business card paper or card stocks.

Now, for the quality of your card stock, simple try to bend it a bit and see if the paper follows the fold immediately or not. If the paper stock is easily bendable, then you have lower quality paper stock and you may want to change it if you like. Also try to test if the paper stock easily absorbs water, and if it sheens or not. Lack of moisture resistance and light reflectivity is also a sign of a not so perfect business card.

Ink Quality – Next, we have the ink quality. The business card printer’s ink quality can depend on the printer itself. There are several types of this. It can be offset printing, digital inkjet or digital laser jet printing. Each has a different way of embedding inks into paper, and also they have different types of ink. To test the ink quality, simply run down a few drops of water in front of your design. If the ink “runs” and is easily water soluble, you have a mark of a bad quality ink, and printer. So check this on your sample printing when it comes.

Design Composition – Next on the items in our checklist is the design composition or layout. This refers to the positions of your design and content elements in your color business card. It can be the placement of pictures, the positions of certain text, their font styles and of course the overall theme. Basically, you need to check if all the design elements mesh together to form a coherent design. This design must match the image that you want to project, and it also has to match the prevailing design standards of the time. If you design looks outdated or messy, then it might not be up to snuff for the best business cards out there.

Content Thoroughness – Lastly, be sure to have all the content that you need printed in your business card. The content must be as thorough as it can possibly be. Be sure to have your name, job title, company name, address, contact numbers, website information (if applicable), company logo, tag line and sample service/product list all included in your content information. Be as inclusive as possible so that you can maximize all the information that you want to give in one business card delivery. If your business card content is not this thorough, you may find yourself wasting time physically writing in the missing information which can be difficult. So check the content before going to printing.

That should be a wrap for the checklist on business cards. By going through a review process using this checklist, you should be able to print business cards that are high quality, professional looking and very attractive to business contacts. You won’t be wasting your money in business card printing if you do so.

For comments and inquiries about the article visit Business Card Printing and Cheap Business Cards

Watch the video related to Business Cards

In some parts of the world, a business card is considered an extension of a person. Etiquette coach Syndi Seid goes over the do’s and don’ts of presenting and receiving a card.

Help answer the question about Business Cards

How many business cards and how much does a business normally spend for a whole year worth of business cards?
I am starting a business card business and i need to know the cost for one unit, if your a business owner please tell me how much you spend on cards and how many do you buy for that price. thank you.

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charen smith -
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9 comments

  1. WPMixer says:

    His hair do is crap. look at his hair, its ridiculous

  2. Wordpress says:

    Outstanding…..having just became important enough in life to have business cards I now know that my cards are crap. Never realized I need a pop-up book and a guarantee. I just thought they were meant to impress women and to occasionally write numbers or info that I actually need on the back of. Nothing better than seeing a guy writing his number for a girl at a bar on the back of your card (I manage a bar). Next time they will be pop-ups guaranteeing how drunk we can get you! LMFAO!

  3. WPMixer says:

    25 years to design a stupid business card? You need help …really!

  4. Free Blog says:

    This guy obviously doesn’t understand the purpose of a business card. I get a business card like that, doesn’t fit anywhere – straight in the bin. $4 a card? obviously this guy can’t negotiate a price to save his life (or doesn’t need more than 10 a year). They WONT like you. It’s like sports cards, big car small dick, OTT business card, desperate because can’t get word of mouth.

  5. Free Blog says:

    Sure they are crap! but who used them?..

  6. WPBlog Shop says:

    Lol his business card is pretty much a coaster. If you want to see a good business card, check out Kevin Mitnick’s.

  7. Wordpress says:

    @dashrirprock wtf hes my dadtoo omfg hes with me and my mom now we watch this all the time and make fun of him

  8. Anonymous says:

    I think anyone who would throw his card away is not going to have enough money to hire him anyway. He may be over the top in delivery but what he speaks of is dead on. A card like that DOES demonstrate knowledge of marketing. Guaranteed.

  9. Blogger says:

    What is that??? A card??? I think is a children´s storybook. Does it have some kind of music when you open it?
    My card is great. In NYU, everybody told me is one of the most impressive card they have ever seen. It took me one day to design it and it cost like 20 dollars a hundred units.
    And I don´t need to put a mediocre speech on youtube…