Posts Tagged ‘custom business cards’

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A Different Take On Business Cards

January 16th, 2011


Your business cards are very important to your business because they represent your information which can help your target clients get in touch with you that easily. It’s your concrete representation, as well as a reflection of what you value in your business.

Nowadays, business card printing pieces and their purpose evolved from just a small piece of paper to hold all your information in. More than that, they’ve become powerful tools that you can flex and innovate to accomplish the goals you have for your marketing campaign. Especially with the advent of technology, your custom business cards can now be designed to provide you and your clients with more use than just your ordinary contact information piece.

To help you come up with innovative and fresh ideas for your custom business cards, here are a few strategies that have been used by many business owners and marketers:

Other than a print card, create a marketing ad in that small piece paper stock.

In addition to your information, include a promotional offer to get your target readers to keep them. Loyalty cards for one are great in attracting many clients to your business. Print at the back something like “Call us and get a discount on your first cleaning.”

Another idea is the frequent buyer card. You could put a stamp on the card each time your clients go back to avail of your service or buy another item from you. After you’ve stamped on the whole lot, your card can now be a coupon for free services, a special discount, or a surprise gift that they can avail.

It can be a survey form.

Many business owners and marketers use their business cards to get feedback from their clients. Provide an incentive or a surprise gift when your clients complete the survey and then return your card to your shop. When they’ve submitted your survey card, hand a new card to them with your contact information for them to keep.

Your cards can be a nametag, hangtags, greeting cards, gift cards, or even a ticket to an affair.

For that personal touch.

Definitely, your business cards can provide your target clients that extra personal touch, especially when you write your message by hand. Handwritten messages are definitely something that your target clients will appreciate. It means that you appreciate them in return for the business they give you.

Or you can always have your cards as your referral tool.

It’s easy to get new prospects when you put your card to use as referral cards. You can always have your clients bring extra cards so they can hand them out to their relatives, loved ones and friends.

Just remember that your color business card is more than just a small piece of paper that carries all your contact information. It’s a powerful marketing tool especially when you integrate creativity and imagination in making sure that you accomplish the goals you’ve set for your business.

By: Lynne A Saarte

About the Author:
Lynne Saarte is a writer that hails from Texas. She has been in the Internet business for some years now, specializing in Internet marketing and other online business strategies.

For comments and inquiries about the article visit: Business Card Printing



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Effective Business Card Design for Beauty Consultants

January 16th, 2011


A business card serves two main functions. One is to pass on the contact information it contains to the public. Most people who order business cards stop at this function. The inclusion of a name, address, and phone number is usually considering good enough. If a person is attempting to be a bit modern, he includes a web site URL or email address. This information when presented on a simple black and white business card is certainly the least expensive approach to your business card purchase.

Custom business cards take care of the second function much better. That second function is to make contact with the potential customer and to create a favorable first impression. The business card then becomes a very important part of your overall advertising arsenal, and in most cases becomes the true least expensive approach as it brings in customers and pays for itself over time. Professional business cards for lawyers and doctors should maintain a certain dignity as befits the nature of their profession. A Beauty Consultant is not pound by this need to be stuffy in their business card design.

A potential customer would not get a very favorable first impression of a beauty consultant if their business cards were ugly! Beauty is the key word that should guide the search for the most effective design. Even the simplest form of card can be made beautiful with the addition of art work or color. The art work can be direct and to the point or it can be a bit more subtle. The direct approach would feature art that showed actual human forms such as a pretty and carefully made up face. The subtle approach might use something that is associated with beauty such as flowers or jewels.

Color will be one of the most important considerations. Pastel colors or pinks would be the most effective color and should compliment the art work to create an overall theme. The folding card is an excellent choice for the Beauty Consultant as it allows room for eye catching art work on the front, and a more detailed description of the services offered on the inside. Remember that the relaying of contact information is still the first function, and the effect design will integrate this into the overall design. No matter how beautiful and striking the card, it still needs to contain the proper information.

By: Natalie Aranda

About the Author:
Natalie Aranda writes about health and beauty. A business card serves two main functions. One is to pass on the contact information it contains to the public. Most people who order business cards stop at this function. The inclusion of a name, address, and phone number is usually considering good enough. If a person is attempting to be a bit modern, he includes a web site URL or email address. This information when presented on a simple black and white business cards are certainly the least expensive approach to your business card purchase.



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The Appropriate Thickness of Custom Business Cards

January 9th, 2011


When people decide to produce custom business cards, they rarely decide on the thickness of it. For most people the most important part of color business cards is always the design. Therefore, it is just logical to concentrate in this aspect first.

However, since you are creating your own unique and original marketing material, it is also important for you to decide on its thickness. This aspect can affect the quality and cost of your color business cards. Therefore, once all the designs are made, you will probably face the decision to choose the thickness of your custom business cards.

Measuring in points (pt)
Card stock is measured in points. “Points” refer to the relative thickness of the card paper stock. 1 point or “1pt” can be roughly converted to a thickness 1/1000th of an inch. For most card stocks, they usually use a 12-point or a 12pt thickness as the standard. However there are thinner or thicker variations that can be used for various situations in business cards.

Standard 12pt and 14pt
The usual thickness that you will encounter are the standard 12pt cards and the slightly higher end 14 pt cards. These cards are pretty durable and can survive for long periods in your wallet. They are of course thicker than normal paper, but are still easily bended when a slight force is applied. Therefore, most normal people will print their color business card on 12pt thickness as a well-balanced stock, while those who have a little bit more money may go for the 14pt for added durability. Whichever the case, when you want to print a standard business card, you should use these thicknesses.

The quick 10pt
The thinnest card stock that can be considered appropriate for business cards is the 10pt stock. This is usually used for emergency business card printing where you need to print cards within a day or so for immediate release or distribution. Most rush and overnight jobs will typically use this thickness since it is very easy to handle.

Of course printing in this thickness is also usually cheaper than most other cards. The only drawback here is the quality. 10pt ones can hardly be considered high quality. It feels pretty flimsy, and you will not expect it to last long as a card. This is used sparingly for emergencies or if you really are in a budget with business card printing.

Highly durable 16pt
The thickest card stock that is recommended for color business cards is the 16pt cards. This is actually already a custom job unto itself since only a few people use this thickness. However, 16pt cards are very durable and cannot be bended easily. This is something you would use if you really want a lasting impression with your cards. These cards will have a good run and will pass the test of time. Of course, you have to have extra funds to print in this thickness though.

Now you know the various thicknesses that you can use for your custom business cards. Your choice will usually depend on your purpose and your budget for printing business cards. Just choose with care so that you would not have any problem come delivery of the finished material.

By: Kaye Marks

About the Author:
Kaye Z. Marks is an avid writer and follower of the developments in custom business cards and color business cards.



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