A business card serves two main functions. One is to pass on the contact information it contains to the public. Most people who order business cards stop at this function. The inclusion of a name, address, and phone number is usually considering good enough. If a person is attempting to be a bit modern, he includes a web site URL or email address. This information when presented on a simple black and white business card is certainly the least expensive approach to your business card purchase.

Custom business cards take care of the second function much better. That second function is to make contact with the potential customer and to create a favorable first impression. The business card then becomes a very important part of your overall advertising arsenal, and in most cases becomes the true least expensive approach as it brings in customers and pays for itself over time. Professional business cards for lawyers and doctors should maintain a certain dignity as befits the nature of their profession. A Beauty Consultant is not pound by this need to be stuffy in their business card design.

A potential customer would not get a very favorable first impression of a beauty consultant if their business cards were ugly! Beauty is the key word that should guide the search for the most effective design. Even the simplest form of card can be made beautiful with the addition of art work or color. The art work can be direct and to the point or it can be a bit more subtle. The direct approach would feature art that showed actual human forms such as a pretty and carefully made up face. The subtle approach might use something that is associated with beauty such as flowers or jewels.

Color will be one of the most important considerations. Pastel colors or pinks would be the most effective color and should compliment the art work to create an overall theme. The folding card is an excellent choice for the Beauty Consultant as it allows room for eye catching art work on the front, and a more detailed description of the services offered on the inside. Remember that the relaying of contact information is still the first function, and the effect design will integrate this into the overall design. No matter how beautiful and striking the card, it still needs to contain the proper information.

By: Natalie Aranda

About the Author:

There are several things to consider in seeking an effective design for a business card for a Wedding Planner. First, it is important to remember that business cards are more than just a way to pass on contact information. They have a second function. It introduces you to your potential client and creates that critical first impression. It is also to have an understanding of how your profession relates to a person’s use of a business card. People do not marry or plan weddings on the spur of the moment. A business card that is glanced at and then discarded is not going to be very effective. Like many professional business cards, the wedding planner’s card needs to be saved, so that it can be readily available when the time comes that their services are actually needed.

If you keep these considerations in mind, the design process is given some clear guidelines for making the card effective. Custom Business cards are going to create a much more favorable impression than plain black and white cards. A Wedding Planner should have one of the most impressive cards of any profession. The bride and her family are looking for someone to help make one day as special as it can be and a business card that is unforgettable is going to instill confidence in the client. If you can produce a beautiful, elegant, and impressive card, you should be able to do the same thing for a wedding. It is a chance to show off your good taste and your creativity.

You also do not want the client to glance at the card and toss it away. Size and material can be helpful here. The style known as a folding card is an excellent choice here. It allows much more space. The front of the card can contain more eye catching artwork and color and the inside can give a bit more information on the full range of your services. A card made of more expensive stock, or even plastic, can encourage retention. It is the natural tendency of people to retain more elaborate and expensive things, and this is what you want your card to convey. The ultimate proof of the success of your design choice would be to have the card placed carefully with a stack of bridal magazines in a girl’s hope chest.

By: Natalie Aranda

About the Author: