Product Description
Depicting the right sense of attitude, service and market position with just a tiny image and type is a major challenge. Yet great letterhead and business card design is crucial because it showcases a designer’s–or client’s–business in a glance. Where else must a design idea be conveyed so economically, focusing on the brilliance of the concept, uncluttered by coupons, price lists, graphs, or photographs? Designer’s will find advice and examples that illustr… More >>
This book is great if you are looking for some inspiration or finding out which programs can be used to do what. However; this book was not written (and I use the term “written” loosely) for someone with less than 5-6 years of design under their belt.
Fortunately, I am one of those people, nonetheless, I still didn’t care for this book. There wasn’t enough verbal-meat to sink your teeth into and say “Oh, that’s how that was done.” The authour would rather keep you guessing.
Rating: 2 / 5
If you want step-by-step instruction on how to design a letterhead, this book isn’t for you, but if you want to see lots of letterheads and business cards that push the artistic boundaries and that will inspire you to rethink your options when designing, then you’ve love this book. The captions are more in-depth than those of other books of this kind, and consist of quotes straight from the designers themselves on what
they did, and how they did it–way better than just telling you what you can see for yourself.
Rating: 5 / 5